The Mad Hatters

A life lesson in headwear; Strand Hatters know how to fit you up

Words by Billy George

The fedora (god I hate calling it that) has been a staple piece of men's fashion for the last 150 or so years. Film and television made the godly accessory ever more popular. From Guys & Dolls through to Steve Buscemi in Boardwalk Empire, it became the must have, but also formed part of etiquette. But I'm not here to preach customs.

I've always had a fascination with them. Since a kid, I'd watch a whole lot of westerns with my dad and was always enthralled at the cool hats the cowboys used to wear. Then high school hit, and I began studying cinema and watch movies such as Casablanca or discovered cool ass movies like Indiana Jones. It was always the hats that caught my eye.

But what about the actors themselves that moulded that look into what it is today? Think Arthur Daley or Leonard Cohen. The pioneers. The originals. These are the kinds of people that effortlessly wore it respectfully, decked out head to toe in three-piece suits. Well, what about today's pioneers? I'm talking about people like Johnny Depp who have rethought the hat and wore it in a rougher. Your kind of rock n' roll, urban cowboy style. 

I think you get my drift. I now want to tip my hat one more time. To the genius' at work at Akubra and Stetson, who bring quality hats into the world, without sacrificing a single thread or piece of felt. To the new kids on the block pushing the limits; think Nick Fouquet and his masterpieces. 

If you want to get into the cool kids corner, it's simple, get down to Strand Hatters. Rob and the lads will look after you!