Generations Africa @ Pitti Uomo

Words by Billy George
Photos by Giovanni Giannoni

Introduced during last years 88th Pitti Uomo, the Fondazione Pitti Discovery and ITC Ethical Fashion Initiative partnered up again to bring us “Generations Africa” again with great success. The focus on fashion from Africa brings a unique platform to promote young and talented fashion designers and show the energy of today’s African creative scene.

We continue our collaboration with Pitti Immagine to showcase the creativity of Africa. We want to convey a different image of the continent, one of innovation and diversity with a strong youthful energy for positive change. Pitti Uomo is the perfect platform for the designers to express their vision and show that Africa means serious business.
— Simone Cipriani, Head and Founder of the ITC Ethical Fashion Initiative.

As part of a joint effort by EFI, Lai-momo and Pitti Immagine to raise awareness on migration, three asylum seekers will model for the show, giving them an opportunity to earn a wage and be part of an empowering international event celebrating creativity from Africa. Continuously striving to improve diversity in the fashion industry, the Ethical Fashion Initiative aims to demonstrate fashion’s capacity to support the betterment of society.

This year’s initiative was both bold and beautiful. The collections displayed by a large number of African designers was spectacularly eye-catching. The contrasting colours, the silhouettes. Showcased was anything from traditional-looking African pieces to a reinterpretation of modern classics.

The talent has been incredible. Take a look at some of the highlights below.